There has been a lot of confusion about this year’s ASUG BI Conference taking place October 17-20 in New Orleans, LA. Previously known as the SAP Analytics and BusinessObjects Conference (SABOC), this year it was renamed the ASUG Business Intelligence + Analytics Conference (ASUGBIA). This was a very unfortunate renaming in view of the fact that not two months after this decision, SAP rebranded its entire BI and Analytics portfolio under the name SAP BusinessObjects…..but let’s not go there.
ASUG also decided to change the format and content of the conference by orienting it more towards business users with less technical tracks and sessions.
The result left many BusinessObjects users wondering if this was a conference for them or just another SAP event where they feel like the red-headed stepchild.
The truth is that ASUG really does want the BusinessObjects users to attend but is also trying to reach out to a new audience as well. We will find out if they succeed in their goal later this month.
While there are no longer the traditional BO tracks on BO Administration, Web Intelligence, SAP BO Dashboards (Xcelsius), Crystal Reports, Universe Design, there are still some good sessions on these topics as well as hands-on training classes as part of the main conference.
InfoSol is also bringing it’s highly successful “Let’s Speak BO“ Webinar series right to the show floor at the conference and will run 11 sessions over the 3 days at the InfoSol booth (#300). The sessions are all focused on core BusinessObjects platform and tools and include technical topics delivered by product experts as well as customer-led case studies. A full agenda with synopses of these sessions is posted on the InfoSol web site.
BusinessObjects users will find the Exhibit area to be a very welcoming place for them as the majority of exhibitors are traditional BusinessObjects solution providers and speak BO fluently so be sure to spend plenty of time there.
New Orleans is a fun place for any conference with no shortage of entertainment, so there will be plenty to do after a long day of absorbing information and knowledge. With all the great things happening with BusinessObjects and the new BI 4.2 release, there will be plenty to learn.
I plan to be there and hope you will too.