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Costa Rica 2011 Archive

Sustainability from the “Loco Gringo”

Sustainability from the “Loco Gringo”

Esperanza, Costa Rica – February 4th, 2011

I am in the middle of a tropical rain forest halfway up an incredibly tall and steep mountain.  My feet are slipping so I grab a nearby branch as sharp thorns dig into my palm.  I pull my hand away sharply and place my other hand on the ground to break my fall but I quickly pull that back as I feel sharp stings.  I look at one hand covered in blood and the other covered in biting red ants.  The temperature is in the 90’s with high humidity but the jungle canopy keeps the strongest rays of the sun at bay.  Every piece of my clothing is dripping in sweat.  My calf muscles are burning from the climb and I feel a mixture of extreme fatigue and numbness come over my whole body.  Ahead of me, three Costa Rican natives are cutting a path with machetes.  It was a smart move not to give me one as I would definitely have cut off one of my appendages by now!

Climbing the jungle

Not only are those guys climbing but they are constantly swinging and chopping through dense jungle.  They pause and look down at the “Loco Gringo” as they call me.  I smile and they shake their heads and laugh.  They laugh because we are only about half way up with another hour of climbing ahead.  They laugh because my brother who lives in Costa Rica stopped thirty minutes earlier unable to go further and they are just waiting for me to do the same.

I look at a log in front of me and see pieces of leaves moving across it as though they had legs.  I realize these are ants carrying those objects that are over twenty times larger than themselves.  I follow the trail with my eyes and see many, many different lines of ants of all sizes and colors industriously working away, climbing vertically as well as horizontally.  Inspired by these remarkable insects, I picked myself up carrying my backpack which is about one twentieth of my size and weight and headed on.

I start to pay more attention to the incredible rain forest ecosystem around me.  I see dead tree trunks further decomposed by termites, leaves underfoot turning to mulch, crawling and flying insects everywhere and new growth all around.  I realize that this rain forest is totally self-sustainable.

Sustainability has become a major initiative being undertaken by many corporations today.  For the larger companies, specific goals have been set to reduce their carbon footprint over the coming years.  The three main areas of focus are Reduce, Reuse and Recycle – in that order.

Business Intelligence has been playing a vital role in both identifying areas where sustainability actions can be made as well as monitoring and measuring the overall results.

Almost three years ago, InfoSol introduced its Green Services offering consulting and knowledge transfer options remotely.  This saves on all the carbon emissions attributable to travel and accommodations.  Not only is this more sustainable but it saves on employee travel time and these savings are passed on to the clients by the services themselves being less expensive.  In addition, InfoSol pays for the planting of a tree for every hour of Green Services purchased which has resulted in thousands more trees being planted.

The “Loco Gringo” did make it all the way up (about 2.5 hours of climbing) unaided and much to the surprise of my colleagues.  Now, coming down was something else.  My spectacular falls really gave those Howler Monkeys something to howl about!

BI Hats

BI Hats

Puntarenas, Costa Rica – February 3rd, 2011

Exactly one week after being in a major snow storm in Philadelphia, I find myself boarding a ferry in Puntarenas, Costa Rica in 97 degree heat.  I am on my way to visit my brother who currently is in the middle of the jungle in the Nicoya Peninsula.

I see a man wearing over 20 hats on his head that he is trying to sell.  I think to myself that this is quite a good way to advertise yourself because he looks ridiculous and people cannot help but stop and look at him.  Of course, I did look and he immediately saw the moment of hesitation in my eyes and pounced.  I had to buy one, it was only $6 – what a bargain!

 It also made me think about the multiple hats that many of us have to wear working in the field of business intelligence which includes so many facets including data warehouse design and creation, ETL (Extraction, Transformation and Load), data quality, universe views, reports and dashboards.  While larger corporations and entities may have different people assigned to the individual tasks, most organizations will expect business intelligence personnel to do many or sometimes all of these tasks.  Some actually have experience that allows them to take on all of the responsibilities but they often end up like the man in Costa Rica, wearing all those hats and looking somewhat strange as they try to do it all.

There are definitely advantages in specializing in the different disciplines, not least of which is that you will need dedicated expertise in them that covers both the business and the technical side of the area.  To be a truly effective business intelligence report designer and developer for the finance department, you need to understand finance processes for finance, the finance data and the business intelligence tools.

As business intelligence becomes more and more significant in every organization, it might be worth thinking about getting more people to wear those different BI hats.