Whatever happened to the good old days when real customers would present their real world experiences at conferences? We actually got to hear the negative things as well as the positive and there was lots of time for interaction and questions.
Well, the marketing groups of the big software and consulting companies decided this was just too risky. For the last decade or more, they have taken over and delivered carefully orchestrated and rehearsed customer presentations where all of the negative is eliminated and the customer story comes off as a picture perfect infomercial for the vendors software or services.
It seems that the only way to hear a real customer story is at a regional or local user group meeting… or there is this year’s IBIS 2012.
For the first time, IBIS is dedicating an entire executive seminar track to customer case studies presented by the customers and without any editing or censorship. There will be a total of 12 case studies over the 3 days under the umbrella of Inspired Business Intelligence 2.0. The track will take the form of presenting the business case or issue, demonstrating the solution, explaining the challenges and the benefits, as well as an interactive question and answer session.
The lineup of case studies is impressive and the titles alone are intriguing enough to want to find out more – here are a few to tempt you:
- NuVasive’s Rapid, Zero Cost Approach to Deploying Xcelsius Dashboards on the iPad
- Improving Customer Service through Self-Service BI
- Rent A Center Realizes Instant ROI
- How Children’s Hospital Emergency Department Used BI to Reduce Patient Wait Time
- How BI Dashboards Enable Transparency and Improvements in Aluminium Company
- Journey to Data Awareness and Business Insight for Emergency Services Company
- McKesson Revenue Management Solutions goes Mobile
You can check out the synopses for all these case studies at http://ibis.infosolblog.com/agenda/executive-seminars/inspired-business-intelligence-2-0. The good news is that there are still seats available to attend this fantastic real world knowledge sharing experience. Simply sign up through the IBIS 2012 Registration Site.
The even better news is that we are offering a last minute $400 discount to anyone who signs up for any of the 3 Executive tracks in the next 7 days. Just enter the code EXEC400 in the discount field and $400 will be automatically discounted from your registration. Time to get wired for Inspired BI 2.0!